Aretha's Hat

Luke Song, Creator of Aretha's Franklin's Inaugural Hat, appeared at the Berkeley Hat Company on Friday, April 24th 2009

Aretha Franklin's Hat
Here's a bit of history on the subject...

Aretha Franklin's Inaugural Hat Designer, Mr Song.

Friday April 24th, 2009 at noon, the Berkeley Hat Company, at 2510 Telegraph Avenue in Berkeley, will host a public appearance by Luke Song, the milliner whose hat Aretha Franklin, the “Queen of Soul”, wore at President Obama’s inauguration. The big bowed, jewel-studded inaugural hat Ms. Franklin wore as she sang “My Country, Tis of Thee” created an instant sensation and orders have been flowing into Mr. Song’s Millinery in Detroit ever since.

Luke Song, 36, says that Ms Franklin, a longtime customer, came to him wanting something to go with a grey coat she was wearing to the inauguration. “She had in mind what she wanted.” The heather-gray hat in wool felt, with Swarovski Crystal on the bow will soon appear at the Smithsonian Institute in Washington D.C. Song specializes in bold, statement making church hats and most of his customers are African-American women.

Song will not make an exact duplicate of Aretha Franklin’s hat, but he is selling a near replica for $179. Thousands have been sold all around the country and even overseas.

The media attention to Aretha Franklin’s inaugural hat has breathed “new life” into the hat as a fashion statement, Song said.

According to Carol Lipnick, co-owner with her husband Ed Dougherty of the Berkeley Hat Company, headwear sales have been steadily increasing as younger people find hats an ideal way to create a distinct fashion statement, and as everyone has found that hats are the best way to block the Sun’s cancer causing UV rays. The largest seasonal demand for women’s church hats for both Mr. Song’s Millinery and Berkeley Hat Company is from Easter through Mother’s Day. Ms. Lipnick said that this year she has seen a sustained increase in women’s hats since the inauguration.

The Berkeley Hat Company, located on Telegraph Avenue near Dwight Way for 29 years, is the largest hat store in the Bay Area with hundreds of styles and brands in stock. Berkeley Hat is an eight year customer of Mr. Song’s Millinery. “Luke’s visit to the store will allow his loyal Bay Area customers to meet him—and will give them the opportunity to tell him what they want for new styles and materials,” Ms. Lipnick said.

Come on by!

Contact: Berkeley Hat Company 510 549-2955--------- ------------------ www.mrsongmillinery.com


Berkeley Hat Company is the largest complete Hat Store in Northern California located at 2510 Telegraph Avenue, Berkeley, California 94704, 4 blocks South of UC Berkeley. Our Retail Store has been in the same location for over 34 years.
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We ship six days a week-everyday including Saturday but not Sunday. Most orders shipped within two to five days, but usually the same or next day. Regular orders are sent U.S Postal Service Priority Mail. Small items may be sent First Class Mail. Larger orders may be shipped UPS and could take longer than 3 days. If you're worried about availability or shipping time, call us at 510 962-4428 during business hours.

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USPS Express Mail is guaranteed to arrive by the Post Office in 1 day in most areas and 2 days in the rest and Requires a Signature upon delivery. Check www.USPS.com for your delivery date from our zip code(94704). Phone Orders and inquiries welcome 10:30-5:00 P.M. Pacific Standard Time. Our Phone Number is 510 962-4428.

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Address-Phone: Berkeley Hat Company, 2510 Telegraph Avenue, Berkeley CA 94704 -- Tel. (510) 962-4428
Phone Orders and inquiries welcome 10:30-5:00 P.M. Pacific Standard Time.

Store Hours: Monday-Thursday 10:30-6:00, Friday-Saturday 10:30-6:30, Sunday 12:00-5:30 Pacific Time


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